I just recently watched two super interesting videos about Likes. Facebook, Instagram, Tumblr..whatever. You know what I’m talking about. It’s become a pervasive way of validating ourselves. I’m just as guilty as anyone. I encourage you to watch both of these videos below. The first might feel a little bit elementary, almost as if they are speaking to an audience that has lived a sheltered digital experience, but there are still some points and exposure to some things that made it worth the watch. You have to link over to Frontlines site though..


This 2nd video is an investigation on fake likes. And really, just how many there are and how it affects ones marketing on Facebook specificially. I found it pretty validating in my own thoughts that Facebook likes are really not all that helpful in the end game. But, it’s still a game that must be played.


The business of Likes.

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