maurag.com

I don’t know. I enjoyed this. But I am a branding geek.

So, losing Tika has been kinda rough. I miss her trill, her hair that got all over the house, but also felt so nice between my fingers, I miss her determination and fierce spirit and her love for yelling at me. I miss her sigh, her snoring and the sound of her nails clicking on the floor. I miss her happy little face when I came home or when I opened the snack box. I miss pretty much everything about her. The house is so empty without her. BUT ..I do realize how lucky I was to have her the length of time I did. She was good to me. I don’t know why exactly this song feels right to post right now..but it does. The video is brilliant too. Hope you enjoy.

Roy’s Jeans – Video by Self Edge from Self Edge on Vimeo.

The Making of WeSC Denim from WeSC on Vimeo.

Hand made. On a large mass production scale. But still hand made.

Well…yes. Of course there is the necessity of actually knowing when to stop too.

Billykirk from The Scout on Vimeo.

It’s another couple of white guys, but Billy Kirk is another company/product I’ve admired for awhile. Awesome. Lovely vid by The Scout that talks about their process, history, etc.

The Mast Brothers from The Scout on Vimeo.

Been loving this brand for awhile now. Found this today. It’s a bit long, but lovely in showing their product, their philosophy and their brand story.

Mast Brothers.

Another fine example of dedicating oneself to mastering the craft of creating something and creating it to the best of your ability. As I sit in Hong Kong reflecting on my journeys thus far, spending a day shopping looking for something original, hand crafted, and mostly finding big brands, knockoffs and tons and tons of “inspired by” products its apparent to me that we, Americans in particular, but humans as a whole, have an opportunity right now to regain the old ways of taking pride in creating something, slowly, meticulously and expertly. The process of doing this is spirit enriching for one just oneself, but for everyone that touches that thing. What I found most remarkable about this beautifully created video is not just that this man has dedicated his life to making a simple thing like bread and is doing it so amazingly, but that he is sharing that craft with others, and those other people have not copied his formula but instead, have taken it and made it their own through their particular circumstances. That’s incredible and stunningly inspirational to me. I hope it is for you too.

Thank you Dossier for posting this. Thank you Tartine for doing this.