I resisted. I’m not a Diesel fan…but it’s pretty great.
Be Stupid Campaign
- March 21st, 2010
- Posted in Advertising
- No Comments
Category: Advertising
This video is terrible. But the concept is interesting. Sony took some of their building banners and made them into pants. Then hung those pants back up where the banner used to be, and sold them off the wall at $168 each. I’m not sure how “green” this can be considered, or what sort of statement on recycling this makes..but it is a pretty smart publicity move. Fun.
Hilarious!
So I love this. But I have no idea what the man said. I was so absorbed by the visuals that I had to watch it 3 times to hear the story and not just the lovely scratchy voice with the amazing stop motion loveliness. Pretty nice spot for the New Zealand Book Council.
By BBDO & Andersen M Studio
I’ve been thinking a lot about things. Tangible things. Things you eat. And drink. And wear. And sit on. In my business..for almost my entire career..I’ve dealt in things that aren’t really real. Digital. On screen. Advertising. Marketing. Web based. Film based even isn’t really real. You watch it, you listen to it..but you can’t really hold it. Now, keep in mind..I love the cerebral, the psychology of advertising. I love marketing. I love websites. BUT I think there is something really necessary about needing something hard in your hands. Something primal about making a jam and eating it, or sewing a skirt to wear. It was this void in my life, that led me to develop RedCamper years ago. My whole world was unreal up to that point. Websites. As cool as they can be, as much entertainment and education as you can get, as sophisticated as you can imagine, it’s still not real. You can’t run your hands across it and feel the sensation of a perfectly sanded tagline. You can’t smell the bouquet of a website.You can’t put your things in a integrated marketing campaign.
So, while I balance the tangible nature of the struggling little RedCamper with the intangible nature of part+parcel’s services, which pay my bills in a way that RedCamper never has been able to, I find my mind wandering. I took a career test in a moment of uncertainty. I have those occasionally. What should I REALLY be doing? And according to this test, I’m supposed to be in agriculture. Agriculture? Agriculture. Turns out though, I already thought of this, and dismissed it as another one of my many many dreams. But picture it..an organic apple farm, that sells gourmet apple butter and beautifully bottled apple cider and vinegar. Sowing from the land. Dirt under the nails, and sunshine on the face. Hard work, but making something to eat. That nourishes. That is so damn appealing. Sure, it needs marketing and advertising to sell and believe me, that’s part of the appeal for me..but the foundation of it is a real thing. An apple. Not an idea, or a picture.
Today I came across this article in the New York Times.
It’s about a man selling seltzer out of an old school wood slated truck, he hurt himself, and his customers miss him. I love this. I love the old school product, the way it’s delivered, the return to old world values, I love it all. It’s refreshing.
So, what’s it all mean for me? I don’t know. I’ll just keep moving forward the best I can. Maybe Dirty Dog Jam (my last pseudo business) might just make a comeback, delivered in an old school camper. Red probably.
Nike just launched a pretty nice microsite for the new shoe designed for “Melo”. It’s a pretty nice little site. A very small amount of video footage, some product shots, 5 callouts and some links to a store. This site is a great example of making something big out of not that much content.The widgets on the far right add some interest, fun gadgets that do almost nothing. Overall this does a great job of quickly getting the story across in a way that is true to the brand.
View it here: http://www.nike.com/jumpman23/m6/
This is so great. I love how the escalator is filled at the beginning and then the stairs are filled at the end. Love this. Hope they leave it there for a long time.
(sorry about lack of updates..but super busy. much to come though. photos, food, music..just you wait)
From Creativity via: PSFK:
South African agency King James and director Keith Rose have revived James Dean in a spot for Allan Gray, a South African financial services firm. The spot imagines Dean’s life had he survived the accident that ended his life at age 24. The spot is technically impressive and flawlessly executed – an actor was cast and coached over two months to play the role, and make-up, prosthetics, and CG face replacement were used to ensure a physical resemblance. The famous accident scene was also shot using a replica 550 RSK Porsche Spyder – one of only two available. The concept and insight for the spot – and its relation to financial services – is summed up in the tagline “Given more time, imagine the possibilities”
It’s an ad for financial planning..but it’s more than that to me.
