The Masters of Photography – Behind the scenes of the Rankin Edition from The Macallan on Vimeo.

This is a couple years old, but I just came across it. A lovely collaborative project between Macallan Whisky and the photographer Rankin. Macallan seems to have a appreciation for photography and part of their marketing program includes The Masters of Photography series. This particular collaboration involved Rankin shooting 1000 polaroids of the Macallan estate. Those original polaroids were then packaged in special edition 30 year old bottle/box sets. While this isn’t a mainstream execution with the sets commanding near $2k, I love this project. Exactly the way it is.

The Masters of Photography – website

Macallan Whisky – website

And there is a book too..

Art & Commerce

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