Ok this one messes with my head a little bit. I LOVE this simple little site. I love the music, the imagery, the vibe, the fact that a portion of profits goes back to the Chinese community for education and I even sorta like the shoes.

What I find really interesting is that there is absolutely nothing cool or cutting edge about the imagery. Traditional chinese doing traditional things. Wearing apparently traditional shoes. The shoes themselves are sorta cool..but not super cool. But you put all this in a nice slick flash site with a piece of music and some hollers and hoeing in the background and I’m ready to drop $76 on a pair of shoes I barely like.

Apparently my soul is cheap. Such a push over for effective advertising.

Ospop Shoes – Making Chinese laborwear cool

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